Sales & Distribution

Retail execution & merchandising software for field teams

Put every merchandiser on a live map, prove every store audit with photos, and see shelf compliance across regions on one screen.

Retail & merchandising agenciesBrand promoter teamsModern-trade field teamsVisual-merchandising teams
Live · 7 on field
On-time SLA
98.4%
RK
Raj Kumar
At customer · stop 1 of 4
17.4263, 78.4501
Sound familiar?

Head office sets the planogram, but no one really knows which shelves look right until a regional manager happens to walk in.

One platform for store visits, audits and merchandising

Whether you need retail execution software, a merchandising app, retail audit software or promoter-tracking software, FieldExecutives brings it together: every merchandiser on a live map, every store audit proven with photos, and shelf compliance you can actually see.

It works as your in-store execution and store-visit tracking software, with custom audit forms, planogram checks and live GPS tracking, so standards hold in every outlet.

How it works

How work flows for Retail & Merchandising

From the office to the field and back, every assignment, tracked end to end.

01
Assign stores

Store lists and forms

Each merchandiser gets their store list, audit forms and planogram targets for the day.

02
Reach the outlet

Geo-verified check-in

Optimised store order and navigation, with a geo-verified check-in at each outlet.

03
Audit the shelf

Photo-backed audits

Shelf, planogram, stock and competitor audits captured against a custom checklist, with mandatory photos.

04
Prove compliance

Live shelf compliance

Audits sync live, giving brands share-of-shelf and compliance scores by store and region.

Walk a day

A merchandiser’s route

10:00

Store one

Merchandiser checks in, shelf photographed, planogram scored.

12:30

Stock gap flagged

Out-of-stock SKU logged with a photo, alert sent to the supervisor.

15:30

Competitor check

New competitor promotion captured on a custom form.

18:00

Coverage done

All stores audited, compliance dashboard updated live.

Configured for you

Capture exactly what Retail work needs

Build the fields, forms and proof your process demands, by drag-and-drop, with no code. Here’s what teams like yours typically track:

See how configuration works
Store / outlet code
Shelf and planogram photos
Stock availability & OOS
Share-of-shelf %
Competitor activity
Promoter attendance
Custom audit checklist
Visit duration
app.fieldexecutives.com/ops
Field Command
Live
Punched in
23/25
On field
18
In transit
5
SLA
98%
Roster
RK
Raj Kumar
At customer
PS
Priya Singh
In transit
AP
Amit Patel
Idle
The payoff

Your whole operation, on one screen

Live map, proof of every visit, and the numbers that actually move your business, what teams typically see:

99%
audits with photo proof
Live
shelf compliance
100%
store coverage tracked
+
share of shelf
Real results

How we’ve helped retail partners

The changes teams see once the field runs on FieldExecutives.

Made planogram and shelf compliance visible in real time
Ended unverified “I visited” store audits with geo and photo proof
Caught out-of-stocks the day they happen, not at month-end
Standardised audits across agencies with one custom form
Tracked promoter attendance and store coverage live
Gave brands regional compliance scores on one dashboard
In their words

Trusted by retail teams

For the first time we can see shelf compliance across every region on one screen, with photos to back it.
Anjali Desai
Retail Marketing Head · Lumen Consumer
Out-of-stocks used to surface at month-end. Now we get an alert the moment a merchandiser spots one.
Vikram Shah
Field Operations Manager · ShelfEdge Merchandising
Geo plus photo proof ended the debate about whether stores were actually visited.
Neha Kapoor
Regional Manager · BrightRetail Services
Questions

Retail & Merchandising, answered

Can we run custom store audits?+

Yes. Build any audit or planogram checklist by drag-and-drop, with mandatory photos, and every response is geo-tagged.

How do we prove a store was actually visited?+

Merchandisers check in with GPS at each outlet and capture photos, so every audit carries proof of presence and proof of work.

Can brands see shelf compliance live?+

Yes. Audits roll up into live share-of-shelf and compliance scores by store and region.

Ready when you are

Ready to run your retail team on a live map?

Start free with up to 2 users, or book a 20-minute demo and we’ll map it to your exact workflow.

Free trial · No card required · Setup in a day
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