Field force management software for FMCG & distribution
Put every salesman, beat and outlet on one live map, book orders on the spot, and see secondary sales the moment they happen.
You only find out a beat was skipped or an outlet went unstocked at month-end, when the numbers miss target and no one can say why.
One platform for FMCG beats, orders and retail execution
Call it FMCG field tracking software, distributor management software, a beat-plan app or an order-booking app. FieldExecutives is field force management software built for how distribution really runs: every salesman on a live map, every outlet visit proven, and every order captured on the spot.
From primary to secondary sales, it doubles as your retail-execution and salesman-tracking software, with live GPS tracking, custom outlet forms and coverage reporting, so no beat gets skipped and no order gets lost.
How work flows for FMCG & Distribution
From the office to the field and back, every assignment, tracked end to end.
Beats set per salesman
Beats and journey plans (PJP) are built per salesman, with the day’s outlets, routes and targets pushed to their phone.
Tight, tracked coverage
Optimised outlet order and one-tap navigation keep coverage tight, while the office sees every salesman live on the map.
Orders on the spot
Salesmen check in at each outlet, capture the order, stock and shelf photos, and record why any outlet was a no-sale.
Live secondary sales
Orders, coverage and sales sync live, so managers see productivity by beat, outlet and SKU without waiting for reports.
A beat, from first shutter to last
Beat starts
Salesman punches in at the market, GPS-verified, and the outlet list loads.
Outlet visit
Check-in at a kirana store, order booked, shelf photo captured, next stop routed.
No-sale logged
Shutter down at an outlet, reason code captured, flagged for a revisit.
Day closes
Coverage, orders and productive calls tallied, tomorrow’s beat ready.
Capture exactly what FMCG work needs
Build the fields, forms and proof your process demands, by drag-and-drop, with no code. Here’s what teams like yours typically track:
See how configuration worksYour whole operation, on one screen
Live map, proof of every visit, and the numbers that actually move your business, what teams typically see:
How we’ve helped fmcg partners
The changes teams see once the field runs on FieldExecutives.
Trusted by fmcg teams
“We can finally see every beat live. Skipped outlets dropped to near zero and productive calls went up in the first month.”
“Order booking on the phone means dispatch starts the same day, not the next morning.”
“Shelf photos and competitor checks come in from every outlet now. Our merchandising is finally consistent.”
FMCG & Distribution, answered
Can salesmen book orders inside the app?+
Yes. Salesmen capture orders, quantities and SKUs at each outlet, with stock and shelf photos, and it syncs live for same-day dispatch.
Does it handle beat plans and PJP?+
Fully. Set beats and journey plans per salesman, with optimised outlet order, and track coverage against the plan in real time.
Can we see secondary sales?+
Yes. Orders and sales roll up live by beat, outlet and SKU, so you see secondary sales without waiting for month-end reports.
Ready to run your fmcg team on a live map?
Start free with up to 2 users, or book a 20-minute demo and we’ll map it to your exact workflow.